[Zoho Marketing Automation] Unveils WhatsApp Integration for Enhanced Campaign Management

[Zoho Marketing Automation] Unveils WhatsApp Integration for Enhanced Campaign Management

Dear Marketers,

We're excited to share a major update from Zoho! WhatsApp has become an essential platform for personalized customer engagements in the marketing world. With its evolution from a simple messaging tool to a robust marketing platform, leveraging WhatsApp for reaching your audience is a strategic move. And to make this seamless and effective, you need the right marketing automation tool.
 



We're thrilled to announce that Zoho Marketing Automation now integrates seamlessly with WhatsApp, offering dedicated features tailored for marketers like you. This integration is available immediately for Zoho Marketing Automation 2.0 users.


What can you expect from Zoho Marketing Automation's WhatsApp integration?


Seamlessly Connectivity:

Effortlessly connect your WhatsApp Business account to Zoho Marketing Automation for running impactful campaigns.

Template Library:

Choose from a variety of pre-designed templates or create your own messages with emojis, images, videos, CTAs, and documents to engage your audience effectively.

 

Intuitive Campaign Builder:

Design and launch WhatsApp campaigns effortlessly with our user-friendly interface, streamlining your outreach efforts.

 

Multi-Number Support:

Broadcast messages using multiple registered phone numbers based on your campaign needs, enhancing your reach and engagement.


Segmentation & Targeting:

Target specific audiences using segments, smart filters, and custom groups based on behavior and demographics, ensuring your messages resonate with the right people.

 

Detailed Analytics:

Gain valuable insights into your campaign performance, including engagement metrics, conversion rates, and audience behavior, empowering you to refine your strategies for better results.


Role-Based Permissions:

Maintain data security and control access with customizable permissions for team members, ensuring data integrity and protection.



Pricing Model:

WhatsApp pricing follows an add-on model similar to SMS pricing, with a pay-as-you-go approach for sending campaigns. You'll be charged based on conversations initiated through messages delivered, with fees varying by country.

Here's the pricing page link.

Note: WhatsApp charges for conversations and not individual messages. Conversations are 24-hour message threads between you and your customers. Conversations are opened and charged when messages you send to your users are delivered.

Added Value of Zoho Marketing Automation: 


  • Native integration with WhatsApp as a Business Solution Provider (BSP), ensuring seamless connectivity and verified account status. It's important to note that you cannot execute WhatsApp campaigns from your personal WhatsApp account or your WhatsApp Business app from your personal mobile. Brands need an officially verified WhatsApp Business Account which is integrated to a WhatsApp Business Solution Provider such as Zoho. With Zoho as a BSP, businesses can get the verified account green tick, communicate with customers proactively, and send transactional/promotional WhatsApp messages. 
  • Transparent pricing with no additional charges from Zoho, ensuring cost-effectiveness for your campaigns.
  • Multi-language support for over 71 languages, allowing you to personalize messages and content based on your target audience's preferences.
Happy WhatsApping!